Family owned hospitality business the Ghanem Group has opened its second Lord of the Wings, located at Indooroopilly Shopping Centre.
The decision to expand to business was made after the great success of the Lord of the Wings store at Westfield Carindale 18 months ago. The original concept of Lord of the Wings has evolved into a sports bar and family diner, focusing on a relaxed dining menu featuring North American cuisine, bar services and sports.
Managing director, Adonis Ghanem, says they began with the first shop at Carindale to let the concept settle and to ensure that they had everything sorted before expanding to a second store.
“We wanted to give the concept time to settle and ensure we had the right systems and processes in place prior to rolling out the second one. Having tested the concept at Carindale, we now understand how Lord of the Wings performs in a shopping centre environment. We’ve been careful to get it right to ensure sustainability of the brand,
whether it’s our sports diner or original food court concept,” said Mr Ghanem.
The Indooroopilly store will be located on the Station Road dining precinct near the Pig ‘n’ Whistle restaurant. The new premises will have a heavy focus on sports and will include a large beer garden, street frontage, central bar and a generous section allocated for private functions.
Mr Ghanem said that the new location will be designed to appeal as a place for everyone.
“We are creating a fun, family friendly setting that is going to appeal to a broad audience; whether it’s someone with young children, uni students or sports fans, there is something for everyone at Lord of the Wings Indooroopilly” he said.
The store will also incorporate a new way to order meals, with guests being able to place their order through an iPad at their table. The technology aims to allow customers to directly communicate with the kitchen and bar, providing a faster service.
Group executive chef, Jake Nicholson, had an influence over the restaurant and bar’s menu, with buffalo wings being the specialty. The drinks menu has been created to suit the sports diner concept, with new beer towers, alcoholic slushies, adult milkshakes and corona-ritas.
Managing Director, Nehme Ghanem says that the focus of the new premises operations has been designed with the idea the modern customer in mind.
“The focus on the modern customer experience is something we have really thought about and using technology and reaching customers through apps and other methods, is another way we can strengthen our brand.”
The family friendly sports diner will broadcast a strong calendar of Australia and international sports on their big screens including American football, NRL, rugby, cricket, basketball plus more.
Lord of the Wings is open 7 days a week from 11am to late.